About Stylease
Stylease is committed to pioneering innovation technology in the fashion industry in Indonesia and has a mission to empower women across Indonesia by offering limitless access to style (including budget-friendly options, reducing wardrobe clutter, and staying fashion-forward) to maintain their style without the constant need to buy new clothing. We provide a range of rental services and products to cater to your fashion desires.
Overview
Providing a clothes renting platform with a subscription plan as well as various other supporting features that can be a more experience for users and create a comfortable partnership system for users to transact using a profit sharing system.
Objective
Create a user-friendly platform that simplifies the clothing rental process, ensuring a seamless and delightful experience for customers while promoting sustainable fashion consumption.
Discover
Client Interview
Conduct interviews with the client to gather information about user preferences, browsing habits, and expectations from a clothing rental platform. Also to ensure the extent of the product needed, i tried to map it into the Hook Model to understand user behavior.
![](https://bambangmurwant.com/wp-content/uploads/2023/10/interview-1024x391.png)
Competitive Analysis
Tried a platform to analyze and compare the feature. Below is a competitive analysis of Style Theory and Rent The Runway, a clothing rental platform.
![](https://bambangmurwant.com/wp-content/uploads/2023/10/comp.png)
STYLE THEORY – Styletheory.co
Weakness:
- Does not support the website environment.
- Currently in Indonesia, it is available in certain regions.
- The visual elements look small to access.
- Don’t have a partnership
Strength:
- Leading Indonesia’s market
- Extensive catalog
- Offering a diverse range of clothing options
RENT THE RUNWAY – renttherunway.com
Weakness:
- Is not available in Indonesia.
- Can’t buy preloved
- Don’t have a partnership system
Strength:
- Various occasions
- Good usability
- Visual clearly understand
Define
User Persona
To understand the needs and goals of potential users within the app.
![](https://bambangmurwant.com/wp-content/uploads/2023/10/persona-1024x547.png)
User Journey Map
Creating a user journey map for a rental clothes app helps visualize the customer’s experience from their initial interaction with the app to their ongoing engagement.
![](https://bambangmurwant.com/wp-content/uploads/2023/10/journeymap-1024x894.png)
User Flow
This is the main flow that user go through on the apps to achieve their goals.
![](https://bambangmurwant.com/wp-content/uploads/2023/10/flow-1024x325.png)
Sitemap
Focus on organizing the structure and hierarchy of the site’s pages and indicate how the page is interconnected.
![](https://bambangmurwant.com/wp-content/uploads/2023/10/image-75-1024x389.png)
Design
Style Guide
Focus on organizing the structure and hierarchy of the site’s pages and indicate how the page is interconnected.
![](https://bambangmurwant.com/wp-content/uploads/2023/10/foundaiton-981x1024.png)
![](https://bambangmurwant.com/wp-content/uploads/2023/10/ui-kit-1024x532.png)
Mobile Apps Interface
![](https://bambangmurwant.com/wp-content/uploads/2023/10/display-1-1024x440.png)
![](https://bambangmurwant.com/wp-content/uploads/2023/10/display-2-1024x440.png)
Website Interface
![](https://bambangmurwant.com/wp-content/uploads/2023/10/web-1-1024x360.png)
![](https://bambangmurwant.com/wp-content/uploads/2023/10/web-2-1024x360.png)
![](https://bambangmurwant.com/wp-content/uploads/2023/10/web-3-1024x360.png)
![](https://bambangmurwant.com/wp-content/uploads/2023/10/web-4-1024x360.png)
The design is delivered to the client, and so far they are happy with what I’ve created.
Cheers.
Sorry, I can’t share all of the designs. But if want to know about the project, please feel free to contact me.